SWITCH GLOBAL / MASTERCLASSES
TECH UP
Designed to equip entrepreneurs and business owners for exchange of knowledge. Centered on a series of topics revolving Singapore’s Tech and Innovation scene, and introduced the backbone of Singapore’s Innovation ecosystem.
Reaching your Customers on Meta: How to build an Ads and Comms Strategy?
8 Nov, 10.30AM
With a focus on the Facebook family of apps and services, this session looks at the basics of building an advertising and communication strategy for your business. The speaker will discuss defining business and advertising goals, looking at the customer journey, and how to execute and evaluate campaigns digitally.
Dibyo Haldar,
Managing Director, Small Business Programs
Meta
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Identify Market Insights and Opportunities with Google
8 Nov, 11.00AM
Learn about Google Market Finder, a free but powerful tool to help you find new international business opportunities using market insights. Identify the best markets for your particular products and services. Learn how to prepare your business and successfully market it online.
Alejandro Cancino,
International Growth Consultant
Google
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Microsoft’s Strategy for Digital Natives in Asia
8 Nov, 2.00PM
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Jesus Martin,
Chief of Strategy, Microsoft Asia
Microsoft
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The Great Reshuffle: Talent Market Drivers since the Start of COVID
8 Nov, 2.30PM
The global talent market has never changed this much, this quickly.Call it the Great Reshuffle: a time when everyone is rethinking everything. As employees reconsider where they work and why; employers are recalibrating their talent needs and company culture. It’s a learning process for all involved, including startup companies. Linkedin's data is here to help...
Edward Chen,
Sales Manager
LinkedIn
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AWS Founders Fireside: Carro - The Journey from Seed to Unicorn
9 Nov, 10.30AM
Learn how SEA's largest car marketplace - Carro scale from zero to one, expanding to multiple countries, overcoming business and covid challenges to attain the $1 Billion valuation in 2021.
Aaron Tan, Founder and Chief Executive Officer, Carro
Fannie Soubiele, Startup Business Development, AWS
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Best Practices for Making the Most of Your Deal

9 Nov, 11.00AM
Join our panel of legal experts to hear their insights and tips on how to effectively do deals in Asia, plan ahead for the transaction, reduce risks and costs and manage the integration timeline to achieve the desired synergies and transaction value.
Derek Poon, Partner, Baker McKenzie, Hong Kong
Sze Shing Tan, Principal, Baker McKenzie, Singapore
Adrian Lawrence, Partner, Baker McKenzie, Sydney Stephanie Magnus, Principal, Baker McKenzie, Singapore
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Creating Frictionless Checkouts to Win and Retain Customers
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9 Nov, 2.00PM
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Sarita Singh,
Regional Growth Lead and Head of Southeast Asia
Stripe
Industry's Five-Step Journey to Digital-Native Transformation
9 Nov, 2.30PM
The fintech revolution under the new normal is accompanied with escalating client expectations, increasing regulatory scrutiny, revenue and margin compression, forcing financial services organizations to innovate faster, develop and deploy faster and become more agile than ever before. Learn how Alibaba Cloud is capable of helping financial organizations with fully...
Dr Ye Huang,
Director of International Industry Solutions, Alibaba Cloud Intelligence
Alibaba Cloud
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Riding the Next Wave of Opportunities in SEA
10 Nov, 10.30AM
This session discusses the opportunities and challenges of entering and expanding in SE Asian countries and explores learning points of how tech firms can overcome challenges through case study features of some successful tech companies in the region. SEA, comprising 11 countries, a combined population of more than 650 million people in an emerging...
Lim Chun Zhi,
Executive Director, Head of Tech Connect SEA
UBS
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Growth and Growing Together with WingArc
10 Nov, 11.00AM
WingArc’s international growth strategy involves an innovative Accelerator Program which has been running in Singapore for about a year now. The “Growth and Growing Together” strategy is activated with this Accelerator program that leverages on...
Keith Tan, Co-founder and Chief Product Officer, Zeemart Pte Ltd Wei Zhang Chuan, Co-founder and Chief Executive Officer, Lendor Taisuke Asada, Executive Officer (Strategy, Alliance and Global Business), WingArc 1st Inc
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Building and Scaling Digital Ventures with Design
10 Nov, 2.00PM
Corporates are increasingly looking for new ways to disrupt themselves by pouring investment and focus into creating digital ventures. How can digital ventures overcome challenges to deliver value? Hear from Dorothy Peng, Managing Director of R/GA and Sebastian Mueller, Co-founder of Ming Labs on their experience in building and scaling successful digital ventures through strategic design and innovation approach.
Dorothy Peng, Vice President, Managing Director, R/GA Singapore
Kelly Tan, Senior Assistant Director, DesignSingapore Council
Sebastian Mueller, Co-Founder, MING Labs
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Growth Strategies for Disrupting Your Customer Experience
10 Nov, 2.30PM
Some of the best startups today are winning on disrupting their customer experience. As a startup - figuring out some best practices early on could give you that headwind. We'll discuss through tech stacks, sales & marketing growth topics that can help you get a headstart into acquiring customers and keeping them engaged.
Aditya Kumar,
Head of Growth and Partnerships, APAC
Hubspot
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‣ TECH-UP
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‣ EXPANDING TO ASIA
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